Interview with 2017 Grand Prix winner of the Spiders: Rubicoin

October 1st, 2018

Interview with Rubicoin, Grand Prix winner of the Spider Awards 2017

As part of the #spiderwinners series, we spoke to Emmet Savage, CEO and Co-Founder of Rubicoin, to find out how his start-up has evolved since it won the Grand Prix at the Spider Awards last year, as well as the prize for Best Digital Start-Up.

To nominate your campaign, company or project for the Spiders, you just need to complete the online registration formExtended deadline to 10th October at 5pm.

 

Founded in 2012, Rubicoin helps people on their journey towards becoming successful investors. Since this Irish fintech start-up won the Spiders last year, it has increased its usership by about 750,000 people, doubled its staff and significantly increased revenue.

The day after Rubicoin won the awards, the company had their annual general meeting of shareholders, and were pleased to share their great achievement. Emmet confirmed that it was very reassuring for shareholders to see Rubicoin win the two Spider awards, as it meant they were backing a business with aspirations and the ability to achieve greatness.

“The Spider Awards is the highest accolade you can receive in Ireland in the digital field. It’s been around for over twenty years so it has tenure and recognition and it also allows you to promote your business if you are lucky enough to win.” said Emmet.

Emmet’s advice for your applications

My first piece of advice for an applicant is to use video because a “picture paints a thousand words”. The judges will love seeing your business, hearing about it from the inside, and having a look around your office

My second piece of advice is to talk about your mission and your vision. You have to have a vision for how you’re going to change your part of the world so you need to make that clear to the judges. It should not only be about what you are out to do but what you’ve achieved today.

2017 Grand Prix winner of the Spiders: Rubicoin

Trends in the digital startup landscape

According to Emmet Savage, there are a few trends in the digital world. The first is the move to mobile; there are a lot of businesses that are mobile-first or mobile-only now. Rubicoin is mobile-only. They have a website but it’s simply to offer a window into their universe and product offering prior to downloading either app.

Another trend is community. More and more businesses are building a community amongst their users whether they are b2b or b2c. Other giants of the Irish business world, such as Intercom, are creating a mechanism to allow businesses to embrace their community.

The third trend is customer experience and user experience design. Businesses are getting far more interested in making sure that their products are easy to use, beautiful to use, and fulfill a very important function.

To nominate your campaign, company or project for the Spiders, you just need to complete the online registration formExtended deadline to 10th October at 5pm.

About the company
Rubicoin helps people to take control of their financial future through investing on the stock market.